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Holt of California, over 85 years of helping customers!

Company History

1931 Marysville Tractor & Equipment Co. is formed by Daniel W Beatie, operating as a Caterpillar dealer covering Marysville, CA.
1935 Marysville Tractor expands, opening a location in Roseville, CA.
1939 Parker M. Holt & Harry D. Holt open Holt Bros. another Caterpillar Dealer covering Santa Maria, CA.
1940 Holt Bros. transfers their Caterpillar territory in Santa Maria to Joseph G. Moore company while taking over the Stockton, CA territory from L.F. Grimsley, Inc. This includes two store locations in Lodi and Tracy.
1947 Marysville Tractor opens it’s Robbins, CA store.
1955 Ken Beatie becomes President & General Manager of Marysville Tractor.
1962 Holt Bros. takes over the Modesto territory from Valley Tractor Co. including stores in Los Banos and Merced. The service territory now covers six counties in San Joaquin Valley. And while Agriculture is the main industry, logging and construction contribute to the company’s yearly sales volume.
1962 Meanwhile, Marysville Tractor expands its territory to Sacramento, Yolo and part of Solano counties, adding stores in Sacramento and Woodland.
1963 Marysville Tractor & Equipment Co. changes it’s name to Tenco Tractor, Inc. which is derived from the ten counties the company’s territory covers. The company now has stores in Marysville, Robbins, Sacramento and Woodland. This year, business changes from a predominantly agricultural customer base to industrial.
1969 Tenco opens it’s new headquarters in Pleasant Grove, just north of Sacramento.
1977 Gordon Beatie takes over as President of Tenco Tractor.
1982 Tenco Tractor takes over part of the I.G. Zumwalt Company’s territory, including locations in West Sacramento and Williams.
1987 Parker & Harry Holt retire from Holt Bros. selling the company to Victor Wykoff, Jr. and Ron Monroe who become President/CEO & Executive Vice President, respectively.
1992 Tenco acquires the Bay Area Forklift Territory from Peterson Cat.
1997 Tenco opens its first The Cat Rental Store in Sacramento, CA on Fruitridge Rd.
1999 Tenco Tractor Inc. and Holt Bros. come together to form Holt of California. Together, the company now employs 500 employees and has 11 locations throughout the territory. Ken Monroe becomes President of the newly formed company, which he continues to serve in this capacity today.
2003 Holt of California’s forklift division acquires the Gallo Wine account from Fairbanks Trucking. The company begins offering on-site services for all forklifts, repairs and rentals to Gallo Winery.
2006 Holt California celebrates its 75th anniversary while employing over 700 employees in 14 locations.
2007 Holt opens another The Cat Rental Store location in Vacaville and an Ag store in Woodland.
2008 SITECH West is acquired, serving the evolving technology needs of Holt of California’s construction & agriculture customers.
2011 Holt of California celebrates its 80th anniversary.
2012 Holt Ag Solutions acquires Stanislaus Implement & Hardware in Modesto, CA.
2015 Holt of California is #1 in World Market Share for Track Type Tractors (Dozers).
2015 Holt Ag Solutions acquires Merced Hesston and Woodland Tractor, expanding its store footprint to 3 – Modesto, Merced & Woodland.
2016 Holt of California celebrates its 85th anniversary with 17 locations.
2018 Holt Ag Solutions opens 2 new locations, one in Willows, CA and one in Richvale, CA.
2019 Holt Ag Solutions acquires Peterson Cat’s Ag Division, expanding into Northern California and all of Oregon, including a store in Albany, OR.
2019 The Cat Rental Store opens it’s 10th store in Elk Grove, CA.
2020 Holt Ag Solutions opens 4 new locations in Oregon – Banks, Madras, Merrill and Salem.